Embracing a media company mindset isn’t new. But implementing it -- with the quality, velocity and scale to drive real impact -- is complex.
That’s why we created Mediaco. Built on our heritage of incorporating specialized capabilities developed over the last decade, we’ve established a unique approach.
Putting a Mediaco mindset into practice goes beyond isolated tactics and simply creating content in support of one-off campaigns. To build an engine for ongoing engagement, and programming that grows reputation equity over time takes specialized discipline and a unique mix of talent.
Mediaco Publish combines the best technology from the media publishing world with a user-friendly workflow experience designed specifically for brand content operations. It represents the first technology solution developed by a new content technology unit within Mediaco. The unit is composed of creative technologists, user experience designers, and software engineers, charged with the ongoing evaluation and deployment of existing and new solutions, and where needed, creating custom solutions to meet the needs of the fast-evolving discipline of brand publishing.
GoLive is a creative service offering that incorporates real-time storytelling, broadcast quality-production and social distribution that gets client content in front of the right audiences at the right time.